The outcome of the project was the successful integration of an iconic surface texture into the Braun MQ5 hand blender utilising parametric design tools and generative scripting software. The goal was to eliminated the need for a two-component mold, reducing production costs and making the product easier to recycle.
The final design met all of Braun's performance and aesthetic requirements whilst aligning with their commitment to efficient, eco-friendly manufacturing.
Scripting the surface design parametrically, allowed us to optimise the pattern efficiently, ensuring it met the specific requirements for comfort, grip and manufacturability.
Design parameters such as depth, spacing and undulation allowed us to adjust and finetune the pattern, whilst keeping the design moldable with all required draft angles.
Great effort went into manufacturability of the design, ultimately resulting in us providing final tooling data for this specific area.
Our studio was involved at every stage of this project, from the initial design exploration to the final CAD and tooling data creation. Working closely with the Braun design team throughout the whole design process ensured a smooth transition from concept to production.
Together with Anna Röder & Maximilian Krenn
